JavaScript Equality – Why Does ‘true’ == true Show False?

It is being cast to Boolean. Any non-empty string evaluates to true.

From the ECMAScript Language Specification:

12.5 The if statement

Semantics

The production IfStatement: if ( Expression ) Statement else Statement is evaluated as follows:

1. Let exprRef be the result of evaluating Expression.
2. If ToBoolean(GetValue(exprRef)) is true, then
   • Return the result of evaluating the first Statement.
3. Else,
   • Return the result of evaluating the second Statement.

9.2 ToBoolean

The abstract operation ToBoolean converts its argument to a value of type Boolean according to Table 11:

Table 11 - ToBoolean Conversions

Undefined: false
Null: false
Boolean: The result equals the input argument (no conversion).
Number: The result is false if the argument is +0, -0, or NaN; otherwise the result is true.
String: The result is false if the argument is the empty String (its length is zero); otherwise the result is true.
Object: true

As far as the == operator is concerned, it's complicated, but the gist of it is that if you compare a number to a non-number the latter is converted into a number. If you compare a boolean against a non-boolean, the boolean is first converted to a number, and then the previous sentence applies.

See section 11.9.3 for details.

// Call this x == y.
if ("string" == true) 

// Rule 6: If Type(y) is Boolean,
//         return the result of the comparison x == ToNumber(y).
if ("string" == Number(true))

// Rule 5: If Type(x) is String and Type(y) is Number,
//         return the result of the comparison ToNumber(x) == y.  
if (Number("string") == Number(true))

// The above is equivalent to:
if (NaN == 1)

// And NaN compared to *anything* is false, so the end result is:
if (false)

I find the doc here:

Comparison Operators, which said:

If the two operands are not of the same type, JavaScript converts the operands then applies strict comparison. If either operand is a number or a boolean, the operands are converted to numbers if possible; else if either operand is a string, the other operand is converted to a string if possible. If both operands are objects, then JavaScript compares internal references which are equal when operands refer to the same object in memory.